Whimsical World of Maileg
Maileg’s Matchbox Mice and Safari Friends showcase the best of Danish design...simple, charming, and timeless.Crafted from soft, natural materials with exceptional attention to detail, these heirloom-quality toys inspire imaginative play and creativity in children.
brand story
Maileg Toys
Founded in Denmark in 1999 by designer Dorthe Mailil, Maileg blends Scandinavian simplicity with nostalgic storytelling to create toys that feel both timeless and magical. The brand’s iconic mouse in a matchbox sparked a beloved collection of whimsical, high-quality toys made from natural materials, each thoughtfully designed to ignite imaginative play and become a treasured heirloom for generations.
Renowned worldwide for its unique design, Maileg is celebrated for its hand-stitched details, miniature accessories, and use of sustainable materials that reflect its commitment to both craftsmanship and the environment. Built to last, these toys inspire creativity and are passed down through generations.
Heirloom Craftsmanship
Made to treasure and keep
Whimsical Scandi Design
Charming nostalgic details
Inspires Imaginative Play
Let their stories come alive
Maileg Toys Frequently Asked Questions
Maileg toys are crafted from high-quality natural materials like cotton, linen, felt, and wood. This ensures they are soft, durable, and safe for children.
Some toys contain PE pellets or recycled polyester filling.
Maileg toys are designed for children aged 3 years and up due to their small parts and detailed accessories. Always check individual product labels for specific age guidance.
All toys are made following strict European safety standards (EN71) and tested for harmful substances to ensure they are safe.
Maileg uses non-toxic, child-safe dyes and natural fabrics to ensure their toys are safe and eco-friendly.
Most Maileg soft toys can be spot-cleaned with a damp cloth. For fabric toys, gentle hand washing is recommended. Avoid machine washing to preserve delicate details.